Floriculture is a big business in southern California, and U.C.L.A.'s College of Agriculture provides a service for the industry by doing research on growth and diesease problems as well as training qualified students. Southern California Gas company Advertising Dept. Photo Section. 810 S. Flower St., Los Angeles, Calif. When Ordering Additional Prints, Please Refer To The Following Negative Number: Neg.# Pub-1-5 Date 5-18-48(inscribed)